Timi Odueso, a skilled content strategist, has dedicated the last ten years to assisting media and arts organizations throughout Africa in creating, managing, and enhancing captivating narratives. When not immersed in content or growth-related tasks, Timi enjoys writing fiction and playing League of Legends. Since 2021, he has been involved in writing and editing for TC Daily, contributing to the incorporation of witty puns.
In simple terms, Timi describes his role as that of a storyteller who ensures that colorful storybooks reach friends, engaging them and encouraging them to return for more stories. Despite his background in law, Timi was drawn to media products due to the rapid learning opportunities it presented, spanning various areas such as product management, front-end development, UX/UI design, performance marketing, and content strategy.
When evaluating the success of a newsletter, Timi emphasizes the importance of looking beyond open rates and focusing on metrics like click-through rates to measure engagement effectively. He advises consistency as the key to launching a successful newsletter in 2025, likening newsletters to hungry babies that need continuous attention to remain relevant.
Navigating the peculiarities of crafting newsletters for African audiences, Timi highlights the challenge of email literacy among target demographics. To address this, a double opt-in sign-up process has been implemented to ensure genuine reader engagement, despite the narrower funnel it may create. Timi stresses the need to not overestimate the prevalence of email usage for daily tasks among users, emphasizing the importance of quality over quantity in generating leads.
Overall, Timi’s insights offer valuable advice for those venturing into the world of newsletter production, stressing the significance of understanding audience behaviors and adapting strategies accordingly for optimal engagement.