B2B e-commerce companies in Africa face various challenges, but one company is achieving remarkable success.
OmniRetail, a pan-African B2B e-commerce company, is expanding its operations into Francophone Africa with experienced individuals on board.
After four years in the market, OmniRetail has become profitable by digitizing the FMCG distribution value chain, generating significant revenue and showing impressive net contribution margins.
By offering an asset-light model and credit facilities to informal retailers, OmniRetail streamlines the process of stocking products for retailers.
On the supply side, OmniRetail serves as a central platform for retailers, aggregating their orders to secure lower prices from suppliers and providing these discounts to retailers.
Currently operating in Nigeria, Ghana, and Kenya, OmniRetail plans to expand into Francophone Africa, starting with Ivory Coast.
To lead this expansion, the company has appointed an experienced individual, Steve Dakayi, to oversee its business in Ivory Coast.