A significant event took place in Lagos where the Vice President, Ibrahim Shettima, and Khalifa Muhammad Sanusi II were in attendance. The event marked the rebranding of a prominent market facilitator in Nigeria dedicated to enhancing financial inclusion and advancement.
During the event, the new Chief Executive Officer, Foyinsolami Akinjayeju, was introduced along with the unveiling of the organization’s refreshed brand identity and a new five-year corporate strategy. The theme of the event was ‘Beyond Financial Inclusion: A New Chapter Unfolds for EFInA.’
In his address, the new CEO emphasized EFInA’s commitment to creating a tangible impact in the lives of underserved individuals, making financial services a catalyst for resilience and progress. The organization’s new strategy focuses on building deeper partnerships, innovative solutions, and measurable outcomes, particularly targeting women and rural communities.
The event also featured a fireside chat led by EFInA Board Director Mrs. Saude Atoyebi, where Sanusi stressed the importance of innovative partnerships for inclusive economic growth. Additionally, Mr. Philip Ikeazor, representing the Deputy Governor of Financial Systems Stability at the Central Bank of Nigeria, highlighted the crucial role of financial inclusion in national development.
As EFInA embarks on this new chapter, the organization aims to collaborate with various stakeholders to empower Nigerians with transformative financial tools and solutions. The rebranding signifies a renewed commitment to expanding access and ensuring meaningful financial empowerment for all.
The alignment of EFInA’s mission with Nigeria’s financial inclusion goals was echoed by Shettima’s representative, Dr. Nurudeen Zauro, who acknowledged the organization’s evolution to meet the country’s economic and financial reform objectives.