A well-known radio personality and hype-man, referred to as Do2dtun, emphasized the importance of media professionals adapting to the era of digital transformation. He believes that artificial intelligence and technological progress will revolutionize the industry significantly.
During an interview, Do2dtun stressed the need for radio stations to embrace digital strategies promptly to keep up with the evolving landscape. He highlighted the imminent role of artificial intelligence in various tasks currently performed by humans in the media sector.
Drawing on his twenty years of experience as a radio presenter, Do2dtun underscored the necessity for the industry to undergo a swift transition to remain relevant in the face of technological advancements.
Do2dtun also expressed his views on the regulatory environment for media in the country, advocating for more freedom of expression. He acknowledged the growing trend of individuals seeking unfiltered media spaces due to restrictions in traditional outlets.
Regarding the competition between streaming platforms, social media, and traditional radio, Do2dtun observed that Nigeria still primarily relies on conventional media. However, he noted the increasing preference for mobile platforms for information consumption and communication.
In conclusion, Do2dtun advised media professionals to integrate digital practices into their traditional media operations to stay relevant in a dynamic landscape. He emphasized the inevitability of artificial intelligence’s influence on the industry and urged proactive adaptation to avoid being left behind.