A Nigerian consumer rights organization has strongly criticized MultiChoice Nigeria for increasing the prices of DStv and GOtv subscriptions, labeling the move as exploitative and insensitive. The group expressed dismay at the 21% price hike that came into effect on March 1, 2025, following a previous increase in May 2024. They highlighted the disparity in treatment between Nigerian and South African subscribers, noting that while prices were reduced and service improved in South Africa, the opposite was observed in Nigeria.
Save the Consumers accused MultiChoice of economic discrimination, pointing out that Nigerian consumers face higher costs while South African customers enjoy reduced prices and enhanced services. The group condemned MultiChoice for disregarding the directive from the Federal Competition and Consumer Protection Commission to halt price changes pending an investigation. They criticized MultiChoice for failing to enhance service quality despite continuous price increments, emphasizing the dissatisfaction of Nigerian subscribers with repetitive content and service disruptions.
MultiChoice defended the price increase in Nigeria by citing inflation and operational costs, a justification that Save the Consumers dismissed as a “disturbing double standard.” The organization demanded an immediate reversal of the price hike, compensation for affected Nigerian subscribers, and compliance with regulatory directives. They called for increased competition in the pay-TV sector and urged Nigerians to consider alternative platforms and boycott DStv and GOtv until MultiChoice respects consumer rights.
Save the Consumers emphasized the need for regulatory intervention to prevent companies like MultiChoice from operating above the law and mistreating Nigerian consumers. They concluded by advocating for dignity and fair treatment in the Nigerian market, asserting that no company should exploit or disregard the rights of Nigerian subscribers.