Marketing strategist and public relations consultant, Michael Bolarinwa, has unveiled a new personal and professional identity, transitioning from “Mykltrek” to “Myklthrive” as he embarks on what he describes as a new phase of purpose, impact, and growth.
Known for years as Mykltrek, Bolarinwa said the decision to rebrand was inspired by a spiritual encounter that came after months of prayer and reflection.
He said, “The funny thing is people have asked me to change the name Trek as far back as 2015. I liked the name because it connected me to the root and beginning of my journey into marketing and entertainment.”
Bolarinwa revealed that the turning point came on May 29, 2026, while he was at Computer Village in Lagos.
“I heard clearly in my mind, ‘Your name is Michael Thrive.’ I knew instantly that it was a divine voice because I had been in a place of prayer for almost three months, trusting God for a new phase,” he said.
Under the Myklthrive brand, Bolarinwa said his focus remains helping businesses grow through strategic marketing, partnerships, storytelling, and public relations rather than relying solely on large advertising budgets.
Describing his work routine as highly unpredictable, he noted that no two days are the same.
“You can plan your entire day and then get a call from a client who needs immediate attention because a celebrity just walked into their business and they want instant content. Another day, I could be reviewing scripts or booking influencers for a campaign,” he said.
The communications expert also shared examples of how strategic partnerships have delivered significant results for clients without major financial investment.
He recalled facilitating a partnership between fitness company UFitFly and Silverbird Group, resulting in a proposed N50m collaboration tied to Silverbird’s 50th anniversary celebration before the COVID-19 pandemic disrupted the project.
He also highlighted his role in the launch of Sujimoto’s digital banking app, where he mobilised student communities across tertiary institutions, particularly in Northern Nigeria, using WhatsApp-based engagement to drive downloads and activation.
Looking ahead, Bolarinwa said his mission through MOBPR+ is to help small and medium-sized enterprises build systems capable of generating sustainable revenue and attracting clients consistently.
According to him, one of the biggest mistakes entrepreneurs make is attempting to replicate competitors rather than understanding and leveraging their own unique strengths.