Approximately half a year after introducing her successful haircare brand CÉCRED, a renowned artist has now launched SirDavis, a luxury American spirit crafted in collaboration with Moët Hennessy in her native Houston, marking a significant milestone for the brand as its first American-produced spirit from Texas.
For the announcement, the artist adorned a stunning ensemble featuring antique white knitwear and a lace headpiece, complemented by chic blonde curls and striking earrings.
SirDavis is a tribute to the artist’s great-grandfather, Davis Hogue, who was known for making moonshine, and represents her initial foray into the spirits industry. This unique creation honors Sir Davis’ legacy and celebrates the rich tradition of American spirits.
Driven by her passion for quality whiskey, the artist embarked on this venture to offer a distinctive and innovative experience to consumers.
Introducing SirDavis, the whiskey of the future:
The artist shared a heartfelt note dedicated to her great-grandfather during the launch:
From launching a perfume and a groundbreaking album to introducing a pioneering haircare line and now a premium whiskey, the artist is making waves as a serial entrepreneur in 2024. What are your thoughts on her latest venture?
CREDITS