A professional in revenue growth and marketing strategy, leading an African expansion project for a company. Skilled in creative storytelling and community-driven growth, she develops impactful strategies leveraging her experience from entry-level positions to senior leadership.
Describe your job to a 5-year-old
Think of me as someone like Santa Claus, but instead of delivering gifts from the North Pole, I help people send money to their family and friends who are far away.
From starting as an intern to becoming a director, how did you achieve this?
I earned a reputation for handling challenging tasks effectively and producing excellent results. I am passionate about learning and implementing new ideas. Being resilient, understanding the business operations, and recognizing the contributions of various roles were key factors in my progress.
How have these skills been beneficial in your current role?
Every experience has been valuable, from learning patience and empathy in previous roles to crisis management and community engagement. Understanding growth perspectives from different positions has contributed significantly to my current role.
What sparked your interest in remittances?
My initial motivation was to create a service that would benefit my sister by simplifying currency management. As friends moved away, I found inspiration to develop solutions for their needs as well.
What is the most challenging aspect of your job?
Ensuring overall satisfaction is demanding, whether it’s meeting customer expectations, adapting to new environments, localizing strategies, or managing rapid growth. This requires a deep understanding of each market, effective collaboration with local teams, and making informed decisions swiftly to drive growth without compromising quality or customer happiness.
What advice would you offer to those entering the fintech industry from non-finance or engineering backgrounds?
Building a strong foundation is crucial. Utilize communities and networks for learning and networking opportunities. Learning from individuals who have faced similar challenges can provide valuable insights.
What projects are you currently involved in?
I am currently leading growth initiatives in Africa for a company, focusing on expanding into new markets like East Africa and tailoring services to meet regional requirements. In my role as a director, I have the opportunity to shape the company’s strategy and explore leadership opportunities within local teams, making a significant impact on the company’s future in Africa.
What are your interests outside of work?
I enjoy engaging with communities, such as mentorship programs and speaking engagements. Connecting with people and sharing experiences is a passion, and I have been involved with various communities and universities.