Kenya’s top mobile operator, Safaricom, has recently upgraded the speed of its fiber internet packages to compete with the increasing presence of Starlink in the local broadband market.
For instance, the 10 megabits per second (Mbps) connection has now been boosted to 15 Mbps at KES 3,000 ($23). Likewise, customers subscribed to the 20 Mbps plan now enjoy a 30 Mbps connection, while those on the 40 Mbps plan experience a speed increase to 80 Mbps. Furthermore, users of the 100 Mbps package now receive a significant upgrade to 500 Mbps for KES 12,500 ($97).
Setting a new benchmark, Safaricom has become the first internet service provider (ISP) in Kenya to offer gigabit speeds (1 Gbps) for KES 20,000 ($155).
Introducing a family share plan, Safaricom now provides a bundled package that combines mobile voice, data, SMS, and home internet services into a single offering. This plan can be shared with up to five family members, offering up to a 20% discount compared to individual plans.
Expressing this development, CEO Peter Ndegwa stated, “We have enhanced our Home Internet speeds to meet the increasing demand and usage, providing reliable connectivity and enhanced value for our customers.”
In addition to these upgrades, Safaricom intends to conduct estate clinics, enhance capacity in congested areas, and provide 4G and 5G options for homes located outside fiber coverage.
Businesses are not left out, as Safaricom now offers dedicated internet plans tailored to various needs, ranging from a 15 Mbps shared option for micro companies to a 100 Mbps shared plan designed for growing enterprises.
These enhancements are a direct response to Starlink’s entry into the Kenyan market, which has garnered over 4,000 customers since June 2023. Starlink offers speeds of up to 200 Mbps at a cost of KES 6,500 ($50), along with a 50 GB package for KES 1,300 and a rental option priced at KES 45,000 for customers who cannot afford the full kit purchase.
Moreover, Safaricom recently requested the Communications Authority (CA) to block independent satellite internet providers operating in other countries, including Starlink. The regulator supported Safaricom’s stance, acknowledging the operator’s valid concerns.
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