To commemorate this year’s Valentine’s Day, AIICO Insurance Plc took to the streets to engage young Nigerians on the importance of insurance.
According to a statement on Monday, the underwriter said that it partnered with popular street influencer ‘Kabiyesi’ to bring energy, laughter, and meaningful conversations to undergraduates through engaging street interviews focused on one powerful question: how far would you go to protect the ones you love?
The company said that the answers were heartfelt, surprising, and deeply moving. From spontaneous shout-outs to emotional tributes, many students spoke passionately about their parents, especially their mothers.
One undergraduate declared, “My mum has sacrificed everything for me. If there is anything I can do to secure her future, I will do it.” Another said: “If I start making money today, the first thing I will do is make sure my family is protected.”
While the atmosphere was fun and lively – complete with playful banter and Valentine-themed giveaways – the message was clear: love is not just about grand gestures; it is also about responsibility.
“For us at AIICO Insurance, Valentine’s Day is about more than romance. It is about showing love in practical ways by protecting the people and things that matter most. “Insurance is one of the most powerful ways to do that,” said the company’s Brand Manager, Oluremi John.
Students were asked what they would insure if money were no object. The responses ranged from “my mum, without thinking twice” to “my entire family” and even “my small business hustle”. Many expressed willingness to “pay any price” to shield their loved ones from life’s uncertainties, demonstrating that, even at a young age, they understand the true cost of care and commitment.
Beyond the excitement, the campaign seamlessly blended entertainment with education. Between laughter and candid moments, AIICO representatives simplified what insurance means, how it works, and why it matters, breaking down common misconceptions and showing that insurance is not distant or complicated but accessible and relevant to young adults beginning their financial journeys.
As one student put it: “We always think insurance is for older people, but honestly, it makes sense.” If you love someone, you should plan for them.”
Valentine’s Day may be known as the season of love, but for AIICO Insurance, it also became a season of purpose, reminding youths that true love plans ahead, prepares for tomorrow, and safeguards the future.
The reports that AIICO Insurance is a leading composite insurer in Nigeria, with 60 years of operational experience.