Website and The She Tank have introduced #HerMoneyHerPower campaign to initiate a national conversation and positively influence perceptions about women’s economic influence in Nigeria through media and entertainment.
The importance of women possessing economic power in shaping an inclusive society is increasingly evident. Small and Medium-sized Enterprises (SMEs) contributed significantly to Nigeria’s GDP last year, with women owning a notable percentage of these businesses.
Closing the gender gap in labor markets could lead to substantial GDP growth in developing economies. Promoting women’s financial inclusion by bridging the gender financing gap could have a significant positive impact on the global economy by 2030.
Having economic power is not just about equity but also holds economic significance. Empowering women financially can lead to personal investments, family support, community development, and overall national prosperity. This emphasizes the need for a more equitable society with enhanced resources for women’s economic empowerment.
How Can We Contribute?
Over the next three months, Website and The She Tank will engage in discussions about women’s economic power, its role in promoting gender equality, and its significance in building a fairer country, using the platform of the ongoing Big Brother Naija reality show.
The media’s power to initiate discussions, influence narratives, and shape society is crucial. The Big Brother Naija reality show provides insights into issues like women’s economic power, which align with our campaign’s objectives.
Big Brother Naija Season 9: “No Loose Guard”
With ten pairs remaining in the Big Brother Naija ‘No Loose Guard’ house, a task will be introduced to highlight the importance of women’s economic power as part of the campaign. This task aims to observe how the housemates maintain their composure and awareness.
Expect Exciting Guest Appearances!
Featuring a range of entertainers, including content creators, actors, musicians, and influencers, who will share insights on women’s economic power, community, and career development. These discussions aim to promote prosperity for women and utilize economic power for positive change.
Engaging with the Community
Taking the conversation to the streets, vox pop sessions will involve everyday Nigerians discussing women’s economic power and ways to enhance economic opportunities for women in the country.
Participate in the #HerMoneyHerPower Campaign
Through the #HerMoneyHerPower campaign, inspiring stories will be shared, and discussions will explore gender equality, finance, community, and career. The goal is to empower women to take charge of their finances, challenge stereotypes, and advocate for policies supporting women’s