If you believe that the media industry has moved past its focus on “clicks and pageviews over everything,” think again. Numbers still hold significance. Consider The New York Times, boasting 11 million subscribers, or The Washington Post, which had 2.5 million subscribers before facing cancellations due to Jeff Bezos’ controversial stance on endorsing a presidential candidate.
These numbers not only indicate business performance but also demonstrate impact. Just imagine being relevant to 11 million individuals.
In 2023, TechCabal aimed to achieve a goal of reaching 1 million unique monthly users, a substantial increase from the 370,000 users in 2022. By October, the target was surpassed, and the growth has continued beyond expectations.
In 2024, the main focus was on a deeper dedication to quality journalism—striving to become the go-to publication for every tech-driven company. This proved to be a more challenging endeavor than simply increasing the user base threefold.
Depth implies taking the time to truly comprehend a story, developing expertise, and revisiting sources until the full implications of the story are clear. Thorough and nuanced coverage is what distinguishes our work.
In Nigeria’s tech sphere, very few stories remain truly confidential. Many untold stories circulate within private group chats because people lack confidence in the media’s ability to handle these stories fairly. Efforts have been made to alter this perception, building trust and enabling nearly 2 million readers to engage in the same dialogues and grasp industry intricacies as insiders.
Building trust has been crucial in the banking sector. Nigeria’s leading banks hold significant value and excel at controlling the media narrative. Nonetheless, there is a reporting gap—limited stories help everyday customers comprehend the banks’ strategies.
An effort has been made to bridge this gap. For instance, coverage was provided on GTBank’s transition to a new core banking system—a move riddled with challenges that even petrol station attendants in Lagos discussed while customers attempted to make payments.
Additionally, coverage was extended to Sterling Bank’s bold decision to develop a custom core banking application. While the outcome of Sterling’s decision is still uncertain, creating a core banking product and offering it as a service is strategic, akin to Amazon’s transformation of AWS from a cost center to a profitable product and revenue source.
For those curious about the costs associated with these changes, details were reported.
There is more work to be done, but the traditional banking coverage has been pushed, with other publications beginning to follow suit.
Fraud within the financial services sector remains a persistent issue. Contrary to assumptions that fraud is confined to fintechs, 2024 reporting revealed it to be a widespread problem across the industry. Bad actors are increasingly sophisticated, collaborating on large-scale cyberattacks. Notably, the Economic and Financial Crimes Commission (EFCC) arrested over 400 individuals allegedly involved in such schemes in