In South Africa, WhatsApp is widely used for communication and services. Tregter, a startup based in Cape Town, utilizes WhatsApp chatbots for data collection, particularly in rural areas. By collaborating with the Do More Foundation, Tregter aids in gathering data on early childhood development in underserved communities.
WhatsApp chatbots offer a hybrid approach by combining the messaging platform’s accessibility with cloud-based solutions for secure data analysis. Tregter’s chatbots not only streamline data collection but also enhance data quality while reducing processing time.
The company focuses on leveraging WhatsApp for customer interaction and research, emphasizing the platform’s widespread usage in South Africa. Tregter prioritizes security and privacy, advocating for cloud migration to enhance data protection.
Despite being bootstrapped, Tregter aims to validate its solutions before seeking external funding. The company plans to launch a SaaS platform to expand its reach and cater to a broader audience.
As AI technologies advance, Tregter emphasizes adapting to the African context. By utilizing existing platforms like WhatsApp, the company aims to bridge digital literacy gaps and deliver practical solutions. Tregter acknowledges the importance of implementing technology that resonates with South African and African users.
Overall, Tregter’s innovative use of WhatsApp chatbots showcases the potential for technology to drive impactful research and customer engagement in diverse communities.