An American technology company recently made a significant shift in its operations in Nigeria, Ghana, and other African markets. The company decided to transfer its regional functions to MIBB, a subsidiary of Midis Group, a multinational IT and telecommunications conglomerate operating across Europe, the Middle East, and Africa. This change is part of a new operating model that the technology company plans to implement in select African countries, starting from April 1, 2025.
MIBB will now handle the marketing and sales of the technology company’s products and services across 36 African countries. This partnership is expected to enhance innovation and growth in the region, with MIBB taking over responsibilities such as operations, support, and local customer relationships for the technology company. This move comes after the technology company had a significant presence in Nigeria for over 50 years, providing essential services to industries such as banking, telecommunications, oil and gas, and government.
Despite its long history in Nigeria, the technology company faced increasing competition in recent years from other companies like Dell and Huawei, leading to a decline in its client base. Globally, the company encountered financial challenges in 2024, with a decrease in consulting and infrastructure sales. However, it reported an overall revenue increase driven by growth in software sales and expects further revenue growth in 2025.
While this change marks the end of the technology company’s direct operations in West Africa, the impact on local businesses and government partnerships remains uncertain. The transition to MIBB may bring new opportunities for innovation and support but also presents challenges for businesses accustomed to the technology company’s products and services. The full effects of this transition will likely unfold over the coming months as the African tech ecosystem adjusts to the new operational model.