In a recent court case, four individuals from Kenya claimed that their images and videos were utilized without their consent in a documentary titled ‘Free Money’ on Netflix in 2023. They are seeking compensation from the earnings of the documentary. The documentary followed the activities of a group in Kenya that received cash donations as part of a financial support program.
The petitioners stated that they were not informed about the production and content of the documentary, which was filmed over a period of five years. They have filed a lawsuit against GiveDirectly, Insignia Films Inc, and Goodhue Pictures Inc for using their images and videos without permission.
The individuals involved alleged that they were only notified about the documentary premiering in Canada and other cinemas shortly before its release. They claimed that they were unaware that their pictures and videos were being recorded for commercial purposes.
GiveDirectly, a US-based non-profit organization, donates cash to impoverished households as part of a universal basic income (UBI) testing program. The documentary highlighted the group’s activities in Kenya, where monthly cash payments were made to adult residents.
While the petitioners agreed to continue receiving financial support, some clan members decided to opt out of the program due to concerns about privacy and the use of their images. The lawsuit could have implications on how filmmakers in Kenya obtain consent and represent individuals in documentaries, particularly in vulnerable communities.