Pernod Ricard Nigeria, a subsidiary of a well-known wine and spirits company, recently unveiled three new brands during the Lagos Cocktail Week. The latest additions to their lineup include Absolut Vodka, Olmeca Tequila, and Chivas Regal. The event showcased these brands to attendees who enjoyed various activities, including a sip-and-paint experience. One of the event’s highlights was the Chivas Regal Bar Battle competition, where mixologists demonstrated their skills in creating unique and flavorful cocktails. Joshua Alabi emerged as the winner, receiving a cash prize and a scholarship. The Marketing Director of Pernod Ricard Nigeria expressed the company’s commitment to supporting Nigeria’s cocktail culture by providing education to industry professionals and consumers. Additionally, Pernod Ricard reiterated its dedication to responsible drinking through its ‘Drink More Water’ campaign, promoting moderation and a healthy approach to alcohol consumption.
Pernod Ricard introduces new brands
