Africa has the potential to leverage opportunities in global commerce by focusing on areas such as energy transition and artificial intelligence, as highlighted by Anu Adasolum, CEO of a startup specializing in digital trade tools.
The increasing demand for sustainability, driven by consumer awareness and environmental concerns, presents Africa with a chance to align with these trends.
Adasolum emphasized the need for solutions that connect businesses to the demand for African minerals and agricultural products, stressing the importance of adapting to evolving market dynamics.
Artificial intelligence offers a unique opportunity to revolutionize problem-solving within the commerce value chain. It can enhance communication and engagement, particularly with the informal sector.
Integrating AI into existing processes doesn’t require a complete overhaul of technology. AI tools like chatbots on platforms such as WhatsApp can streamline customer interactions and improve efficiency in tasks like order placement and supply tracking.
AI also brings standardization that enhances traceability in sourcing goods and services, enabling more flexible data structures. This technological advancement positions Africa to not only catch up but potentially lead in the global trade value chain.