In response to a driver strike, the ride-hailing app Uber has decided to raise its base fare by 10% in Kenya. The minimum fare has been increased to $1.71 (KES220), and a priority service with an extra $0.85 (KES110) charge for shorter wait times has been introduced.
The head of Uber East Africa, Imran Manji, stated that these pricing adjustments were made to ensure drivers can earn more while keeping rides affordable for passengers.
Following a strike by drivers on July 16 demanding a minimum fare of $2.33 (KES300) and changes in suspension policies, Uber’s recent fare increase was deemed inadequate by union representatives. They argue that operational costs remain high and the new prices do not sufficiently address this issue.
Despite Uber’s efforts to invest in customer promotions, provide cash bonuses to drivers, and collaborate with vehicle maintenance companies to reduce costs, drivers feel their demands have not been met.
While Uber has implemented these changes, other ride-hailing companies like Bolt, Faras, and Yego are yet to adjust their prices after a recent meeting with drivers on August 13.