Google recently released its 2024 Year in Search for Nigeria, showcasing the top searches for the year. The report covers various categories like news, individuals, music, movies, TV series, and questions that captured Nigerians’ interest. The top three news searches included the U.S. elections, Nigeria’s new national anthem, and the national grid.
Trending personalities like Bobrisky and musicians such as Shallipopi and Khaid garnered significant search interest. The top trending song was “I Don’t Care” by Boy Spyce, followed by “Ozeba” and “Commas” by Ayra Starr. In the lyrics category, songs like “Ogechi,” “Ozeba,” and “Omemma” were popular.
Google’s Taiwo Kola-Ogunlade emphasized the importance of Year in Search, stating that it offers insights into the questions and conversations that shaped Nigerians’ lives in 2024. The report also highlighted popular movies, TV series, and culinary searches among Nigerians.
Trending questions reflected practical and global concerns, such as currency exchange rates, hair care, and political outcomes. The report noted significant events like the U.S. elections and President Bola Tinubu’s decision to reinstate Nigeria’s old national anthem. The national grid issues, with over 10 reported collapses in 2024, also drew attention.
Google’s Year in Search provides a valuable analysis of global and local trends, helping users navigate and understand the world through search.