VIDEO: Bad Bunny closes Super Bowl halftime show with anti-hate message

Puerto Rican superstar Bad Bunny ended his Super Bowl halftime performance with a striking message of unity, unveiling a massive billboard that read: “The only thing more powerful than hate is love.”

The message appeared as he wrapped up his set, drawing thunderous applause inside the stadium and quickly going viral across social media platforms.

Delivering a high-energy performance that blended Spanish and English hits, Bad Bunny used the global stage to spotlight themes of love, resilience, and togetherness amid heightened social and political tensions.

Fans and commentators praised the closing moment as timely and deeply impactful, with many describing it as a reminder of music’s ability to inspire change beyond entertainment.

Social media reactions poured in, with users calling the message “iconic,” “deeply needed,” and a powerful example of purposeful artistry. The gesture also reinforced Bad Bunny’s reputation for weaving social commentary into his music and public appearances.

The Super Bowl LIX halftime show has since been widely hailed as one of the most memorable in recent years, blending vibrant Latin rhythms with a closing statement that resonated far beyond the stadium.

Watch the video below: