Modupe Olagunju, a UK-based Nigerian, recognized the need to preserve the Yoruba language and culture, leading her to establish Àselewà, a center for Yoruba distance learning. The aim is to provide quality resources for learning Yoruba to a global audience. The center offers online classes and interactive content, focusing on immersive learning experiences that cover vocabulary, grammar, and cultural aspects.
Àselewà was founded by Modupe with a team of individuals bringing diverse skills to the initiative. The curriculum is designed to cater to beginners and advanced learners, incorporating storytelling, music, and cultural references to make learning engaging. Social media and digital marketing are utilized to attract students worldwide, including Yoruba diaspora and non-Yoruba individuals interested in African languages.
The platform offers a complete cultural experience, including live sessions with native speakers and a supportive community. Classes are accessible globally through online sessions, downloadable materials, and live interactions. Success stories of students achieving proficiency in Yoruba are shared, highlighting the effectiveness of the teaching methods employed.
Challenges in promoting the Yoruba language are addressed by emphasizing its importance in connecting with roots and appreciating African heritage. Different levels of classes are offered to accommodate learners at various stages, with personalized feedback and resources available for individual improvement. Social media and digital marketing play a vital role in reaching a wider audience and creating awareness about learning Yoruba.
For those interested in learning Yoruba but feel intimidated, the advice is to start gradually and be patient, as learning a new language is a rewarding journey. The platform is designed to make the learning process enjoyable and less daunting, with support provided throughout the learning experience.