The food delivery industry in Nigeria is experiencing significant growth with the emergence of new startups focusing on hyperlocal needs and regional delicacies. While established players dominate major cities, these new challengers are finding success by catering to specific niches within the market.
One segment of startups is campus-focused, such as Chao, which provides food, groceries, and medicine delivery to university students. BelaChow serves student favorites at specific universities like Lead City University, while Yabatech Food Delivery focuses on hyperlocal delivery around Yaba College of Technology.
In the regional and hyperlocal category, startups like Ogwugo in Enugu and Olili in Asaba and Warri offer a mix of mainstream chains and local delicacies. Dado operates in Enugu and Abuja, tailoring its offerings based on the city.
Lagos-based startups like ChowCentral, UrbanEats, and OjaNow are also making an impact by providing a variety of food and delivery services to customers in different areas of the city. These startups are leveraging technology and unique service offerings to attract and retain customers in the competitive food delivery market in Nigeria.