Globacom has launched two new television commercials as it seeks to reinforce its positioning around network reliability and seamless connectivity, using storytelling that blends everyday experiences with futuristic digital possibilities.
In a statement issued on Sunday, the company said the campaigns, titled “Road Trip” and “Department of Imagination”, form part of its broader brand push to highlight how its services support both routine activities and emerging digital lifestyles.
In “Road Trip”, the company leans on a familiar, family-centred narrative to illustrate the impact of stable connectivity.
The commercial follows a road journey where connectivity challenges disrupt the experience before a switch to Glo’s network improves access to navigation, downloads and entertainment.
The advert features Nollywood actors Toyin Ajeyemi and Bolaji Ogunmola, whose performances bring humour and relatability to the storyline. At the centre of the message is ease of access to data services, with the campaign highlighting a simple code for plan subscription.
By contrast, “Department of Imagination” adopts a more conceptual approach, projecting a future shaped by technology-driven experiences. Led by veteran actor Richard Mofe-Damijo, the commercial presents a world where ideas translate into enhanced digital interactions, from gaming to lifestyle applications.
The futuristic narrative also features celebrity chef Hilda Baci and media personality Bamike Adenibuyan, reinforcing the campaign’s focus on innovation across different aspects of daily life.
Together, the two commercials reflect a dual strategy by Globacom: grounding its message in real-life connectivity needs while signalling readiness for a more digitally immersive future.
The company said the campaigns underscore its commitment to delivering consistent service quality, positioning its network as a reliable backbone for communication, entertainment and productivity.
The rollout comes as competition among Nigeria’s telecom operators increasingly centres on service quality and data experience, with operators investing in infrastructure and brand messaging to retain subscribers in a data-driven market.