Music producer, K-Solo, has said the Nigerian music industry has evolved beyond the traditional act of releasing songs, noting that visibility, content creation, and audience engagement now play a significant role in an artiste’s success.
Speaking in an interview with Sunday Scoop, he argued that today’s entertainment space is driven as much by digital presence and cultural relevance as it is by music output.
“These days, being an artiste is no longer about just releasing music. It’s about being part of the conversation and creating moments that people cannot ignore,” he said.
He, however, cautioned that visibility alone is not enough to guarantee longevity in the industry, stressing the importance of balancing attention with genuine talent.
“Personally, I think there has to be a balance. Attention is powerful, but longevity comes with real talent at the end of the day,” he added.
K-Solo also weighed in on the shifting dynamics between veteran and emerging artistes, attributing the gap to both generational change and the need for adaptation.
“I think it’s a mix of both. The industry naturally loves new energy. Every generation wants sounds and faces they can call their own. But at the same time, some veterans have made the mistake of refusing to evolve, which has kept them behind,” he said.
He further noted that the music business has fully transitioned into a digital-first ecosystem, unlike the traditional structures of the past.
“Back then, it was mainly radio, CDs, and maybe street buzz. But today, the game is heavily digital—streaming, content, branding and social media,” he added.